I have a degree in Advertising from ESPM and worked for ten years in the marketing departments of multinational companies (Kimberly-Clark, Unilever, and Natura). Subsequently, I completed my Master’s in Communication and Consumption Practices at ESPM and am now a professor of Advertising and Propaganda at Universidade Presbiteriana Mackenzie. I aim to combine practical market experience with in-depth research in the areas of marketing, entrepreneurial behavior, and consumer trends.
Graduação
Escola Superior de Propaganda e Marketing (2004 - Finalizado)
Mestrado
Escola Superior de Propaganda e Marketing (2017 - Finalizado)
Work
Paper
#Living as Surrender? The #Breque dos Apps and the Narrative Construction of App Deliverers as Self-Entrepreneurs
In my latest article, I explore the “uberization” of labor and its effects on society in the context of the COVID-19 pandemic. This incre...